pure.ideas

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a journey of continued exploration.
  • Insist on the right of humanity and nature to co-exist in a healthy, supportive, diverse, and sustainable condition.

    Recognize Interdependence. The elements of human design interact with and depend on the natural world, with broad and diverse implications at every scale.

    Expand design considerations to recognize even distant effects.

    Respect relationships between spirit and matter. Consider all aspects of human settlement including community, dwelling, industry, and trade in terms of existing and evolving connections between spiritual and material consciousness. 

    Accept responsibility for the consequences of design decisions upon human well-being, the viability of natural systems, and their right to co-exist.

    Create safe objects with long-term value. Do not burden future generations with requirements for maintenance or vigilant administration of potential danger due to the careless creations of products, processes, or standards.

    Eliminate the concept of waste. Evaluate and optimize the full life-cycle of products and processes, to approach the state of natural systems in which there is no waste.

    Rely on natural energy flows. Human design should, like the living world, derive their creative forces from perpetual solar income. Incorporate this energy efficiently and safety for responsible use.

    Understand the limitations of design. No human creation lasts forever and design does not solve all problems. Those who create and plan should practice humility in the face of nature. Treat nature as a model and mentor, not an inconvenience to be evaded or controlled.

    Seek constant improvements by sharing knowledge. Encourage direct and open communication between colleagues, patrons, manufacturers, and users to link long-term sustainable considerations with ethical responsibility, and reestablish the integral relationship between natural processes and human activity. 


  • Be sure to click on the picture and check out the Inhabitat article on this amazing gem of a wine shop, located in Zurich, Switzerland. The shop is called Albert Reichmuth and consist of over 1,500 reclaimed pine wine crates which are stacked in a planned geometric fashion to create hundreds of display nooks and shelves in an innovative and eye catching manner. The grid of boxes is carried through from floor to ceiling and covers the ceiling with unique texture, which also creates wonderful shadow effects. Practical, beautiful, and simply genius.  

    (Source: stumbleupon.com)


  • UPS has switched from using diesel gas to power their trucks, to a natural gas. According to Inhabitat, UPS has ” started substituting diesel fuel with lower-emission liquified natural gas”. Great way to shift the dependancy on diesel to natural gas. This is especially a not brainer since the price of natural gas has stayed constant or gone down, while the price of diesel has continued to soar. 

    (Source: inhabitat.com)


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